Course: GDS 266 Design for Communication II
Sally Beauty Brand Redesign: This class project focused on reimagining Sally Beauty Supply's brand identity to better reflect its mission of fostering diversity, inclusivity, and connection with core consumers. The redesign centered around amplifying the “All” in Sally, a visual and verbal emphasis on the brand’s commitment to diversity, accessibility, and self-expression for all people across all beauty journeys.
GOALS
+ Modernize Sally Beauty’s visual identity while honoring its established brand equity
+ Create a bold, inclusive system that reflects the diversity of its customers
+ Design a comprehensive brand guide to support future consistency and implementation
+ Strengthen consumer trust and relevance across digital and physical touchpoints
+ Create a bold, inclusive system that reflects the diversity of its customers
+ Design a comprehensive brand guide to support future consistency and implementation
+ Strengthen consumer trust and relevance across digital and physical touchpoints
OUTCOMES
The final rebrand positions Sally Beauty as a more accessible, vibrant, and forward-looking beauty brand. The style guide ensures consistency while allowing flexibility for future campaigns, helping the brand evolve alongside its audience.
Print Materials:
Style Guide Pages:
. . .