Sally Beauty Rebrand Kit
Course: GDS 266 Design for Communication II
For this redesign project, I reimagined Sally Beauty's brand identity to modernize its visual presence and strengthen its connection with core consumers. The rebrand centered on highlighting the "All" in Sally Beauty, emphasizing the brand's dedication to diversity, inclusion, and accessibility. This process involved designing a distinctive, representative logo and developing a cohesive brand identity system.
The final deliverable was a wire-bound brand style guide that translated these elements into actionable design standards, ensuring visual consistency across all brand touchpoints.
Print Materials:
Style Guide Pages:
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