Course: GDS 366 Graphic Design Advanced Studio II
Fresh Catch Cleveland, Sustainable Food Truck Brand Identity: As part of a class project, I developed a comprehensive brand identity system for Fresh Catch Cleveland, a fictional community-focused food truck centered on sustainability, food equity, and local sourcing. The challenge was to create a concept that reflected Cleveland’s food production landscape while promoting hypothetical cross-industry collaboration between local agriculture and Great Lakes fisheries.
GOALS
+ Design a brand identity that supports local food systems and promotes sustainability
+ Appeal to a wide demographic of Cleveland residents, from young professionals to long-time locals
+ Create a cohesive and approachable visual system rooted in rustic comfort and regional pride
+ Design a full suite of branded materials suitable for real-world implementation
+ Appeal to a wide demographic of Cleveland residents, from young professionals to long-time locals
+ Create a cohesive and approachable visual system rooted in rustic comfort and regional pride
+ Design a full suite of branded materials suitable for real-world implementation
OUTCOMES
This project strengthened my ability to translate community values into compelling visual communication. It also expanded my experience in packaging design, environmental branding, and systems thinking. The result is a cohesive, mission-driven brand identity that combines local pride with sustainability and accessibility.
Food Truck Design:
Logo Marks:
Taglines:
Menu Design
Take-Out Containers, Cutlery, & Toothpicks:
. . .