Cranky Press Brand Identity
For this client-based class project, I developed a comprehensive brand identity system for Cranky Press, a letterpress studio in Salem, Ohio. This branding system included versatile logomarks, a cohesive color palette, patterns, a social media avatar, and a website. Additionally, I designed various branded merchandise, such as business cards, postcards, coasters, t-shirts, studio aprons, and drink koozies.
My primary goal for this project was to create an engaging and unique brand experience that reflects the studio's vintage, community-focused Midwestern roots.
Logo Marks:
Business Cards + Postcards:
Website:
T-Shirts + Studio Apron:
Brand Patterns:
Brand Vision Board:
. . .