Cranky Press Brand Identity
Course: GDS 365 Graphic Design Advanced Studio I
For this client-based class project, I developed a comprehensive brand identity system for Cranky Press, a letterpress studio located in Salem, Ohio. The branding system encompassed versatile logomarks, a cohesive color palette, custom patterns, a social media avatar, a logo animation, and a website. Additionally, I designed a range of branded merchandise, including business cards, postcards, coasters, t-shirts, studio aprons, and drink koozies.
The primary objective was to create a distinctive and engaging brand experience that reflects the studio's vintage charm and its community-oriented Midwestern roots. This identity was designed to resonate with both the studio’s heritage and its contemporary creative practices.

Logo Marks:



Logo Animation:
Business Cards + Postcards:


Website:

T-Shirts + Studio Apron:


Brand Patterns:




Brand Vision Board:

. . .