Course: GDS 265 Design for Communication I
Swiss Style Poster Design: This class project challenged students to create a print poster that encapsulated the essence of a randomly assigned graphic design era. I was assigned the Swiss Style (also known as the International Typographic Style) of the 1950s and ’60s: known for its clean, modernist approach rooted in grid systems, geometric structure, and clarity in communication.
GOALS
+ Visually represent the key principles of Swiss Style design
+ Translate historical design theory into an engaging, accessible poster
+ Balance educational content with minimalist, modern aesthetics
+ Avoid an overly academic tone while still honoring the movement’s core philosophies
+ Translate historical design theory into an engaging, accessible poster
+ Balance educational content with minimalist, modern aesthetics
+ Avoid an overly academic tone while still honoring the movement’s core philosophies
OUTCOMES
The final design captures the clarity and order of Swiss Style through disciplined use of grid, typography, and form. It serves as both an educational tool and a contemporary visual homage to one of graphic design’s most influential creative movements.
Final Poster Design:
Early Variations:
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