Course: GDS 341 Packaging Design
Humble Vineyards Packaging & Brand Identity: This multi-sku packaging design project involved creating a comprehensive brand identity and wine label system for Humble Vineyards, a fictional artisanal winery. The concept emphasized elegance, refinement, and a connection to place, appealing to both young professionals and seasoned wine connoisseurs through a clean, contemporary visual language.
GOALS
+ Develop a sophisticated, cohesive brand identity for a boutique winery
+ Create packaging that feels modern while honoring traditional craftsmanship
+ Visually communicate the story and origin of each wine through design
+ Appeal to a wide demographic without sacrificing elegance or specificity
+ Create packaging that feels modern while honoring traditional craftsmanship
+ Visually communicate the story and origin of each wine through design
+ Appeal to a wide demographic without sacrificing elegance or specificity
OUTCOMES
The final identity uses topographic mapping as a core visual element, highlighting the unique characteristics of each wine-growing region. This reinforces the brand’s commitment to craftsmanship, regional pride, and small-batch production, resulting in a packaging system that feels both elevated and personal.
Sku One Reisling:
Sku Two Gavi de Gavi:
Sku Three Merlot:
Front of Pack:
Back of Pack:
. . .