FUNK Mushroom Chips Pouch 
In this project, I was to create a versatile brand identity and three sustainable pouch designs for my choice of snack food. I chose to create a fun and flavorful potato chip alternative, FUNK Shiitake Mushroom Chips.  I decided to create a colorful, bold, and psychedelic brand identity that would stand out against other more traditional snack food alternatives and would appeal to a diverse range of people. 
All Three Skus on Mockup:
Sku One Mockup:
Sku Two Mockup:
Sku Three Mockup:
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