Course: GDS 366 Graphic Design Advanced Studio II
Canalway Partners – 2024 Totality Eclipse Commemorative T-Shirt: In partnership with Canalway Partners, a Cleveland-based nonprofit, I designed a commemorative t-shirt for the 2024 Totality Eclipse. The goal was to create a visually compelling design that celebrated the rare astronomical event while aligning with the organization’s mission to connect communities to the Ohio & Erie Canal Towpath and the Greater Cleveland region through shared experiences
GOALS
+ Design a bold, celebratory graphic for a once-in-a-generation community event
+ Reflect the nonprofit’s values of history, connection, and environmental stewardship
+ Support a successful fundraising campaign through appealing, mission-aligned merchandise
+ Produce artwork optimized for screen printing and ready for production
+ Reflect the nonprofit’s values of history, connection, and environmental stewardship
+ Support a successful fundraising campaign through appealing, mission-aligned merchandise
+ Produce artwork optimized for screen printing and ready for production
OUTCOMES
The final design contributed to a highly successful fundraising campaign, generating over $3,500 in revenue, helping to exceed the initial sales goals by nearly 135%.
T-Shirt Illustration:
T-Shirt Color Variations:
