Regenerative Brand Identity for 78th St. Studio's
Course: GDS 367 Contemporary Marketing and Art Direction
This class project focused on developing a dynamic and regenerative brand identity system for 78th Street Studios, a local arts organization. The system includes a flexible logo, a cohesive color palette, custom patterns, and branded applications such as tote bags and a pop-up screen-printing workshop. The project was a collaborative effort—initial concepts were created by designer Lia Weiksner, and I refined and executed the final design.
A central objective was to create an adaptable brand identity. To achieve this, we designed a logo with customizable typography within the '78,' allowing for continuous evolution and unique interpretations by different designers or for varied applications. This approach reinforces the brand’s versatility and commitment to creative innovation.
Business Cards:
Specialized Business Contact:
Tote Bag + Mailer Box:
Pop-Up Screen Print Workshop:
Regenerative Logo Mark:
Brand Patterns:
Brand Vision Board:
. . .