Regenerative Brand Identity for 78th St. Studio's
For this class project, I was to create a versatile, regenerative brand identity system for a local arts organization, 78th Street Studios. This brand system was to include a highly flexible logomark, a brand color palette, and unique branded applications ranging from tote bags to a pop-up screenprinting workshop. This project also focused on fostering peer collaboration, with initial concepts being done by my partner student, Lia Weiksner then being passed to me for final execution.
One of the key goals of this project was to create a highly adaptable brand, with that, my partner and I created a logo wherein mutable typography would be used within the '78' allowing for the logo to change and adapt with each reiteration.
Business Cards:
Specialized Business Contact:
Tote Bag + Mailer Box:
Pop-Up Screenprinting Workshop:
Regenrative Logo Mark:
Brand Patterns:
Brand Vision Board:
. . .