Course: GDS 367 Contemporary Marketing and Art Direction
78th Street Studios Brand Identity System: This class project focused on developing a dynamic and regenerative brand identity system for 78th Street Studios, a Cleveland-based arts organization and creative hub. The goal was to design a flexible, community-centered visual system that could evolve while maintaining cohesion across applications.
GOALS
+ Build an adaptable visual identity that reflects the creative diversity of the organization
+ Design a flexible logo system with potential for reinterpretation and customization
+ Apply the brand across multiple physical and experiential touchpoints
+ Emphasize collaboration and regenerative design principles
+ Design a flexible logo system with potential for reinterpretation and customization
+ Apply the brand across multiple physical and experiential touchpoints
+ Emphasize collaboration and regenerative design principles
OUTCOMES
The final system features a logo with editable typographic elements within the ‘78’ mark, allowing for ongoing reinterpretation by different designers or use cases. This regenerative approach reinforces the organization’s evolving, collaborative spirit and supports a brand identity that grows with its creative community.
Business Cards:
Specialized Business Contact:
Tote Bag + Mailer Box:
Pop-Up Screen Print Workshop:
Regenerative Logo Mark:
Brand Patterns:
Brand Vision Board:
. . .