Regenerative Brand Identity for 78th St. Studio's
For this class project, I aimed to create a versatile and regenerative brand identity system for a local arts organization, 78th Street Studios. This brand system includes a highly flexible logo, a color palette, patterns, and various branded applications, such as tote bags and a pop-up screen printing workshop. The project emphasized collaboration; initial concepts were developed by fellow designer Lia Weiksner and then handed over to me for final execution.
One vital goal of this project was to establish a highly adaptable brand. With this in mind, my collaborator and I designed a logo featuring mutable typography within the '78', allowing the logo to change and adapt with each iteration or designer.
Business Cards:
Specialized Business Contact:
Tote Bag + Mailer Box:
Pop-Up Screen Print Workshop:
Regenerative Logo Mark:
Brand Patterns:
Brand Vision Board:
. . .