Cranky Press Brand Identity
For this client-based class project, I was to create a complete brand identity system for the Salem letterpress studio, Cranky Press. This brand system was to include versatile logomarks, a brand color palette, patterns, a social media avatar, and a website. With that, branded merchandise applications were also created including business cards, branded postcards, coasters, t-shirts, studio aprons, and drink koozies.
My main goal when working on this project was to create a new brand experience that was exciting, unique, and reflective of the studio's vintage, community-focused mid-west roots.
Business Cards + Postcards :
Website:
T-Shirts + Studio Apron:
Logo Marks:
Brand Patterns:
Brand Vision Board:
. . .